Based in New York, I help create brands around the world.
I’m a Writer, Creative Director, and Branding Specialist with 20+ years of experience helping global brands craft authentic voices and powerful narratives. An expert in all facets of Verbal Identity, I develop names, build messaging systems, and write across every medium—from brand manifestos and taglines to campaigns, digital experiences, and scripts. Known for blending strategic thinking with sharp writing and conceptual depth, I help brands sound like themselves—and stand out.
About
Services
Verbal Identity
Naming
Brand Voice
Brand Strategy
Content Strategy
Messaging Systems
Copywriting
Screenwriting
Tag Lines
Translation
Clients
Hospitality
Affinia Hotel Collection
Apicii
Auberge Resorts
Caydon
Gerber Group
Hilton, Curio Collection
Hyatt, The Unbound Collection
Kimpton Hotel & Restaurant Group
Marriott, Autograph Collection
Marriott, The Luxury Collection
Ralph Lauren, The Polo Bar
Sage Hospitality Group
Sheraton Hotels & Resorts
Starwood Hotels & Resorts
The James
The Surrey
Westin Hotels & Resorts
Wylder Hotels
​
Real Estate
Bozzuto
Bushburg
Corigin
ELK Development
Fisher Brothers
Greystar
Lendlease
MetLife
Strategic Property Partners
Trammell Crow
​
Communications/Gaming
Infiapps
Logo
MTV Networks
Vanywhere
Verizon
Consumer Packaged Goods
Aquafina
Ardbeg
Aveeno
Belvedere Vodka
Captain Morgan
Clean & Clear
Coca Cola
Folgers
Gatorade
Gilette Venus
Glenmorangie
Hennessy
illy
Johnson & Johnson
Mountain Dew
Pepsi
Sierra Mist
Smirnoff
Tide
Yellow Tail
​
Healthcare/Pharmaceuticals
Amorphical
Redesign Health
Teva Pharmaceuticals
​
Agencies
Allis Studio
Anomaly
Awesome Tel Aviv
Jack Morton Worldwide
Joele Frank
Manhattan Marketing Ensemble
Mrs&Mr
Open Tel Aviv
Redscout
Revolver New York
Undertone
What If