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  • Naming

  • Brand Voice

  • Copywriting

An all-day dining destination from Gerber Group in New York’s Arlo Midtown Hotel needed a name that expressed the flexible nature of the space. Inspired by the restaurant’s location just off 9th Avenue, Nearly Ninth captures a playful sense of motion for a food & beverage concept that’s always in flux. Steps away from the hustle and bustle of the avenue, the name invites guests to round the corner and step into a world where the restaurant’s vibrant spirit infuses every item on the menu. Functioning as a neighborhood bar, restaurant and coffee counter, the Nearly Ninth name allows the menu and mood to shift to suit the changing energy and time of day.

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