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  • Naming

  • Brand Voice

  • Copywriting

Located in Midtown Atlanta, at the center of the city’s cultural, innovation and arts scene, The Starling is an energized hotel that welcomes travelers and locals alike. Named for a highly social group of birds found throughout nearby Piedmont Park, starlings are symbolic of the community of vibrant individuals who visit and stay at the hotel. The Starling name connects the property with the bold energy of these birds and the natural habitat of Piedmont Park, while positioning the hotel as Midtown Atlanta’s star hospitality destination.

  • Naming

The lobby lounge at The Starling needed a name that fit within the hotel while creating its own distinct identity. Inspired by a flower known for its dazzling, brightly colored blooms, Lantana ties into the vibrancy of this food & beverage concept and its eye-catching design. The name speaks to the garden of experiences that guests and visitors can enjoy over cocktails and meals. Lantana also shares a playful similarity to the spelling of our location --- Atlanta.

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