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Naming
Brand Voice
Copywriting

A mixed-use development in Washington DC needed distinct names for two residential towers. Featuring 172 apartments with top tier services and an elevated atmosphere, Rigby is a refined home in the heart of DC. Inspired by the Beatles’ first US concert which took place in 1964 across the street from the property at the Washington Coliseum (now known as the Uline Arena), Rigby subtly ties into the energy of The Beatles and their connection to NoMa with a name inspired by their hit song Eleanor Rigby. The name has a classical yet modern feel that acknowledges our location as a witness to this iconic moment in music history.

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