Naming
Brand Voice
Copywriting

Caption by Hyatt is a hotel brand designed to bring people together and make them feel at home around the world, At the center of it all is a food & beverage experience created by Danny Meyer’s Union Square Hospitality Group. This communal space that functions as a restaurant, coffee shop, bar, workspace and all-day hangout needed a name that spoke to its vibrant, social identity. Inspired by the buzz of conversations, Talk Shop plays on the social and business interactions that animate this dynamic space day and night.