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The Shane

Naming
Brand Voice

Positioned in the heart of Midtown Atlanta, this Kimpton hotel with two food & beverage concepts needed brand identities that matched the swagger of the property. Rooted in the south, The Shane captures the natural confidence and ease of the property with a personal and inviting feel.

 

Located on the second floor, with an outdoor terrace overlooking the street, Aveline is a kicked-up cocktail bar that features a fresh menu of cocktails in a stylish environment. Inspired by a French woman’s name meaning hazelnut, Aveline ties into the botanical theme of the bar with a refreshing, old-world charm.

 

Hartley Kitchen & Bar is a welcoming neighborhood spot where the energy is just right at every time of day. Inspired by the creative spirit of Midtown Atlanta, also known as the Heart of the Arts, Hartley grounds the restaurant with a warm, inviting feel. This is a place where visitors and locals gather side by side, sharing memories and meals.

Screen Shot 2022-12-09 at 9.37.22 AM.png

Naming
Brand Voice

Located on the second floor, with an outdoor terrace overlooking the street, Aveline is a kicked-up cocktail bar that features a fresh menu of cocktails in a stylish environment. Inspired by a French woman’s name meaning hazelnut, Aveline ties into the botanical theme of the bar with a refreshing, old-world charm.

 

Hartley Kitchen & Bar is a welcoming neighborhood spot where the energy is just right at every time of day. Inspired by the creative spirit of Midtown Atlanta, also known as the Heart of the Arts, Hartley grounds the restaurant with a warm, inviting feel. This is a place where visitors and locals gather side by side, sharing memories and meals.

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