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  • Naming

When a real estate company with properties in London, Berlin and Warsaw saw an opportunity to fulfill a need for short-term housing geared towards the next generation of workers across Europe, I developed a name that tapped into the adventurous spirit of today's workforce for this short-stay concept. Inspired by the words wander, wonder and yonder, the Vonder name ties into the sense of wanderlust that defines the brand's guests and their international lifestyle.

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